Test Drive Your
Analytics Skills
Help CarMax solve a real-world problem using your analytics knowledge for the opportunity to present virtually to CarMax leaders and win* 1 of 3 top prizes
Get the opportunity to present your solution and win*
What you need to do
CarMax is considering opening new stores in the United States. How should marketing and inventory strategy be approached to drive maximum sales depending on the location of the new store?
What you need to know
Project Criteria
Projects will be assessed across the following criteria:
Curiosity: Did you find unique insights in the data?
Rigor: Are your analyses sound and accurate?
Clarity: Are your thoughts clear and organized?
Communication: How well did you summarize findings and present recommendations? Are your results clearly communicated?
Participation
- Register as an individual or as a team
- Read the Terms and Conditions for the showcase
- Upon registration, a confirmation email will be sent to all team members with a link to a GitHub repository hosting the data
- Clean, analyze, and interpret data, synthesize your findings into a 1-page report and 5-10 minute video
- Publish video to YouTube under "private setting" and share with analytics_showcase_submissions@carmax.com
Important Dates
Registration opens: September 16th, 2024
Data analytics workshop: October 8th, 2024
Presentation and communication workshop: October 11th, 2024
Registration deadline: October 16th, 2024
Submission deadline: October 23rd, 2024
Finalists notified: On or around November 8th, 2024
Finalists present virtually to leaders: November 22nd, 2024
Rules and Eligibility
- All participants must be legal US residents, 18+, and actively enrolled in an undergraduate or graduate degree-seeking program at a 2-year or 4-year university, college, community college, or technical school.
- You cannot have participated in a previous CarMax Analytics Contest.
- You can either participate alone or with up to 3 other people.
- Each individual may only participate on one team, and each team may only make one submission.
- Videos must be wholly compliant and consistent with YouTube’s Terms of Service and Community Guidelines.
- All submissions must be original ideas.
Submissions can't:
- Contain any third-party trademarks or copyrighted music
- Contain any third-parties unless you have their express permission
- Contain any material that is hateful, slanderous, obscene, discriminatory, illegal, offensive, etc.
Prizes
The top 3 teams will be invited to present to the Analytics Leadership Team virtually on November 22nd, 2024. Each team will be given an analyst mentor to help prep them for the final presentation. Each team will have 20 minutes to present their findings, followed by 5 minutes for questions. Following the virtual presentation, the Analytics Leadership Team will determine the 1st, 2nd, and 3rd place teams.
"My participation in the CarMax Analytics Showcase gave me the confidence and experience to follow an analytics path after graduating from college. From working with real CarMax data to solve a business problem with personalized mentoring to presenting our solution in front of senior leadership, the CarMax Analytics Showcase was an incredible experience beginning to end. I would encourage any student who is considering a career in analytics to participate."
~ Savannah H., Finalist from 2021
*NO PURCHASE NECESSARY. Void outside the US and where prohibited. Must be US legal resident, 18+, and actively enrolled in an undergraduate or graduate degree-seeking program at a 2-year or 4-year university, college, community college, or technical school. Must enter by 11:59 PM ET 10/23/2024. ARV of all prizes: $6,000. For complete rules and eligibility requirements, click here.